Developed from a wide range of fabrics sourced and refined in Thailand, our scrunchies highlight material diversity, thoughtful construction, and timeless appeal. Textiles are selected for texture, durability, and seasonal relevance, allowing collections to adapt naturally across markets and positioning.
A balanced elastic supports comfortable wear, while fabric remains the defining element. This approach positions scrunchies as a hero line—an essential, versatile, and must-have category across everyday, seasonal, and premium collections.